De warmte van Brabant
The concept
The Agrobased Bodywarmer makes bio-based insulation tangible. It is designed to introduce homeowners to bio-based insulation materials, not by focusing on figures and technical explanations, but by letting them physically experience the material itself. Because what you feel, you understand better. And what you understand gains meaning. Combined with existing knowledge and proven benefits, this creates a complete and compelling narrative.
It feels like a hug
Wearing the body warmer feels like a warm embrace. You immediately experience the comfort, softness, and performance of the material. It sparks curiosity and opens up conversation. It shows that this is not an abstract sustainability narrative, but something you can feel, and something you can live in.
Public moments
The body warmer can be used in a wide range of public settings: from construction fairs and climate weeks to information events for new housing developments. Wherever homeowners come together, the material can be made tangible. In this way, not only knowledge grows, but also enthusiasm.
Getting acquainted with bio-based insulation through experience
Context & status
The design was selected as one of two winning entries in the Natuur in je Muur art commission by Kunstloc Brabant and Building Balance. The body warmer is currently being tested in practice at housing fairs and trade events.
